Advertising is all about promoting a product through various means which includes promotion through television, newspapers, radio etc. Advertisements are all about conveying a message what actually customers like, what actually they require. As the number of products are increasing, glitter is the way through which brand recall is done. Advertising and promotional activities are required, to continue the business .For marketing one requires marketing support, to make each and every business successful.
Companies invest lots of money in advertising their product, they want to take their products at the zenith and want people to remember their product. The fact cannot be denied that, there are people and there are companies who use advertising as a medium to cheat people and to sell their products but there are advertisement which also generate true messages to the customers. The main idea behind advertising is to make one‘s product look better than its competitors so that you can get money. In order to attract the customers mind today most of the advertisers are taking film stars in order to promote their product, so that customers get influenced and buy the products.
well, it’s the very fact that most of the advertisements convey their message in a diplomatic way or we can say that it is a diplomatic way of telling lie , but, one must agree with the fact that each and every product needs advertisement if they want to survive in the market in this competitive environment.