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May 2014
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Selling a product is not that easy. The process is little tough. Sales require certain strategies, a process through which one can monitor and find out how the sales are done. The first thing which one needs to understand is the product, its features as well as its USP which will attract the customers and in turn will increase the sales. One needs to understand what are the strategies they can adopt to sell their products. There are certain keys that can help one to become a successful sales professional.

  • Target Market: In order to sell a product one first needs to indentify the target market, one needs to understand the type of customers they are targeting and accordingly they can take the strategies. Once you define the market, you should create one list that will provide you the opportunity to understand the market conditions as well what the customers demand. In order to increase the number of sales one can also shift to new target group.
  • Create USP: USP stands for Unique selling proposition, one should create some unique feature in the product that will attract customers’ attention. The feature needs to be different from its competitor’s product.
  • Structure your questions: Before one goes on a sales appointment, one needs to structure certain questions that he or she will ask to the client. The questions should include certain things like the clients needs, their business practices, their interests.
  • Deliver: One should always deliver what they said, because that help them to develop good relationship with the clients. One should not expect that one will continuously stay connected with you, for that time to time you need to contact them and try to keep in touch with them.
  • Monitor: This is the most difficult part of a successful sales strategy. As one move forward with the sales plan one must keep in track how the sell is going on. One must ask certain questions like how the plan is going on. What has worked? What has not worked?


If one gets to know which are the strategies that are working and which are not, you can change the plan accordingly. And then one can understand how to increase their sales and attract more customers.



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