The Team Erignis & Disha jointly organized an intra-college event named “Entrepreneurship Ki Jung” on 3rd October.2012. In this event the students were asked to “brand their brand”. This group of 4-6 members of each team was suppose to do one week of branding and advertising of their brand without disclosing the product .Only on the day of the event they were allowed to launch and sell their product .The teaser advertisement by each team was impressive and really created an urge to guess what was the product/service .Each team was provided with seed capital of Rs.500. The newly introduced brands were “Buddies, Yummies, Passion Love Temptation, Moody, Hando Mania, Techies”. All these brands had different products /services like chocolates, e-notes, handicrafts, homemade sweets, games etc .This journey of fun and frolic took teachers to their childhood days. Also it was great to see what these future managers could do with the seed capital of Rs. 500.
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Assistant Manager for Business & Corporate Relationship