Till now what we thought of Consumers as collective in this emerging economy was actually not collective. Yes consumer is not collective but a single personality. This is what Mr. Harish Bijoor, a renowned personality in marketing and business leadership and our guest speaker on the fourth day of the Management Week at UnitedWorld School of Business was successful in infusing in us along with breaking the traditional paradigm of consumers. The way we have looked at emerging economy and again the way we all were unknown about the emerging realities stunted us. His way of taking consumer as an individual changed our theory of consumers and how that is successful in making you a better brand manager. The break out from traditional way of marketing research, the demerits, realities of the same forced us to look upon the deflated results it produced and how creating a different and new marketing research methods showed us what the emerging economy wants. The examples for the same forced us to look forward for these new marketing research methods. Mr. Harish gave the new mantra every brand manager should adopt .He suggests to break out from the old management to the new management. Further on, he presented a unique take on different concepts of youth power, mind set, behaviour etc. His self-developed theory of which we got a chance to look into some of them really shook our traditional concept and infused within us the new era theory.
The best part of Mr. Harish Bijoor is that he factually took the audience into the world of emerging markets the way he wanted to – and that he accomplished with his