Who does not want to made good reputation? Everyone likes when other say some good words about own self. In business it is very important to maintain a good reputation about product, service to retain existing customer, attract new customer & maintain brand image. But think if someone is saying bad words about you, complain about your product, services, company through different social media site and complain forum, how you will come to know?
Online reputation management is a process through which companies can build a good perception in customer mind. By using social media site like Facebook, Twitter, Linkedin, Google+, YouTube, companies can share news of CSR, customer service facility as well as their product and services. It is also important to know what customers and stakeholders are talking about companies. If they are giving positive review, than it is ok, but if somebody complains about the products, companies need to give satisfactory answer against the comment.
Google alert is the best online reputation management tool. You just need to make an alert on which you want the information; it may be companies name, product, services etc. People should go for subscription to get Google alert as from that will have notion what other saying about your company, and all will come directly come to your mail id along with the link.
Now it will be easy for you to understand faults of your products and at the same time you can also win the trust of prospective customer by the corrective measure. This tool is totally free of cost, so any one can make alert about their quarries. This online reputation management gives you competitive advantage to engage with your customer otherwise your competitor may take the advantage of your company weaknesses.
PGDM 1st year 2012-14
Unitedworld School of Business, Ahmedabad