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VISIT TO THE ‘BRAND EQUITY’ QUIZ IN IIM-A

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The students of UWSB – Ahmedabad, received an opportunity to attend and witness a mega quiz ‘Brand Equity’ conducted in IIM-A. This grand quiz, powered by IDEA was hosted by master-quizzer Derek O’Brien who kept everyone on the edge of their seats with his famous and mesmerizing personality and witty comments. He also gave away innumerous gifts to the audience. This grand scale opportunity gave our students yet another enormous exposure to management. The six rounds of quiz took our students through a ride learning, creativity and curiosity. Such an exposure boosted the students to learn more, as they also picked on new strategies of event management, creative presentation and wide-ranging questions from the world brand management.

Here is what our students experienced during their visit

“I so far only experienced quiz competition in television. It was a feeling which couldn’t be expressed in words when I entered IIM Ahmedabad. It was so mesmerizing seeing a live quiz competition at a professional level. It was my dream to study at IIM which I couldn’t fulfill but at least got a chance to see a quiz there. It was a diversified crowd as students from various colleges participated that evening. The participants were the employees from big giant companies where I wish to work someday and hopefully get a chance to be the other side of the coin like the participants. Derek O’Brien , the famous quiz master who throws a vibe and creates such an expression which is hard to forget. I was lucky enough to see him anchoring live. I also got the opportunity to talk to him for a moment.

The quiz started with Derek introducing every team and applauding them for their presence though their hard work. Quiz was of six rounds eliminating teams at every round. The intensity of room was very high throughout the quiz. It was a wonderful experience and I would like to thank my college to give me the opportunity to be a part of that quiz.”

Ajay Anthony

“Not every dream comes true, but some definitely do come true. The journey of forty five minutes evoked countless emotions in my mind and heart. It was incomparable feeling of being the one to touch the soul of the Indian Institute of Management, Ahmedabad. Brand Equity Quiz’12 was just a medium what mattered was the outcome – to step inside the best b-institute in India. It was the feeling of contentment along with anxiety which had taken control over me during my stay in the premises. Though the duration of stay was not long but it was long enough to leave an everlasting impression on my mind and soul”.

Harsh Saini

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