As described by Marketing magazine, being one of the country’s largest fast food chains, McDonald’s Canada was convinced there were certain myths and misconceptions surrounding its packaging, product launches, the quality of its food and the way in which that food was prepared. Research found that a lot of these myths were seeded and growing within the social space. For that reason McDonald’s decided to direct a bold campaign to face these misconceptions head on and use transparency to put any negative rumours to rest. As Karin Campbell, senior manager of external communications at McDonald’s Canada explained to Ad Age: “We certainly could see pervasive myths out there, so we decided to take on those myths head on and just clarify some of the info by developing a platform.”
“Our Food. Your Questions.” launched in the spring of 2012 with a YouTube video directing visitors to a dedicated website where they could submit questions about the brand by logging in through their Twitter or Facebook account. The questions on the site range from conspiracy theories about food additives, to why the food looks so different from their advertising. And not only tough questions like: “How is it that a McDonald’s burger does not rot?” or “Does your Egg McMuffin use real eggs? They look too perfect,” have been answered. McDonald’s has also released a series of videos that have gone viral. One of the most memorable and talked about clips, as stated in Marketing magazine, features Hope Bagozzi, creative and national marketing director at McDonald’s Canada, explaining why a hamburger looks different in advertising than it does when purchased from the restaurant and to date it has attracted more than eight million views on YouTube.
ven though McDonald’s had a fairly strong social media presence before “Our Food. Your Questions.” through its Twitter and Facebook accounts, Marketing magazine outlined that the project was positioned as a responsive rather than proactive approach. A few months later in August, the company promoted the digital project with a four-week “offline” advertising campaign that included a 30-second television commercial, wild postings, video projections on buildings and transit dominations in key markets across Canada.
Results: 20,000 questions answered
By April 2013 the chain had answered 20,000 questions. The “Our Food.Your Questions” part of McDonald’s website had gathered more than two million hits. McDonald’s said visitors are spending an average of four and a half minutes engaging with the site and reading approximately 12 questions.
MBA admission season 2014- 15 has already started. Schedules of major MBA entrance examinations like MAT/ CAT/ XAT/NMAT etc have been declared. There are about more than 4,000 MBA colleges in India and in order to secure seats in top MBA colleges, students have to appear for any one of the national level entrance examinations.
Below is the details of all the MBA entrance examinations . One will get all the important dates for MBA entrance examinations, last date to register, last date to fill up the form.
Name of the Exam
and Pattern Mode of test Last date to register Examination date
Online September 30, 2014 November
16 & 22, 2014
XAT Written Not Available January 4, 2015
Online August 25, 2014 (First Test) September 25 – 29, 2014
Online & written January 18, 2014
(for Online registration) September 7, 2014 (written test);
September 13, 2014 onwards (Online test)
Online September 24, 2014 October 7, 2014 to December 20, 2014
Written August 20, 2014 November 24, 2013 (Sunday)
SNAP Written Not Available Not Available
Written Submission date closed August 3, 2014
Online & written Submission date closed August 6, 2014
IRMA Written Not Available Not Available
Online December 15, 2013 December 16, 2013 – January 7, 2014
MICAT Not Available Not Available Not Available
TISS NET Online Not Available Not Available
MH-CET Written Not Available Not Available
CAT / XAT/ MAT examination dates will be declared soon. And if we go by the last year’s date, then CAT examination will be held on October- November and XAT on January. Since the students have limited time in their hand this is the best time, to start preparation for the national level entrance examination. In order to score well, most of the students have joined coaching classes for MAT/ CAT examinations or purchased some study materials in order to start their preparation. Apart from the study materials and coaching centers, one can also start preparing online. There are certain online resources through which one can prepare oneself for the exams.
• Facebook : Facebook is the most preferred site by the youngsters. So if a student search MBA preparation, MBA materials etc on the search bar, he will get numerous sites and informations which one can utilize. Students will get numerous pages and groups specially dedicated to MBA preparation like they can get one group especially for Logical reasoning or verbal ability. They can solve the tricky questions which will ultimately help them in their exams. Students as well as teachers also share valuable tips in these groups for the students benefits. Facebook is a great source for the preparation of national level entrance exams.
• Testfunda : It is a site where students will get materials to study as well as to practice for CAT/MAT/ XAT exam
• Mingle Box: It provides E- cat material where students can utilize those materials as well as can take mock tests which will increase the confidence level of the students. Apart from this students can also download CAT e books for free.
• Onaptitude.com: Students can select any section like quantitative techniques, verbal ability , Data Interpretation etc and can start practicing.
• Cat learn hub.com: It provides sample question papers which provides aid to the students to crack CAT. It also provides suggestions as well as tips to the students so that they can easily crack CAT. It also provides previous years question papers which one can solve and it will also give an idea how one should start practicing for a national level entrance exam.