The Average Leader’s Day

How to make a day productive ?

The following are the steps which a leader can follow to make his day a productive one.


Reviews about Unitedworld School of Business

Alok Kumar

Unitedworld school of business is one of the best B-school of 21th cenetury. They have high quality faculties, good infrastructure and good company interaction. UWSB guided me for my personality development and helped me to face the corporate world challenges. I am very lucky to be a member of UWSB and feeling proud to be part of this institute.- Alok Kumar

Asish Ray

if a student wants a complete changeover of his personality of typical student to a ready to face challenge the cut throat competition of this very corporate world…….This is the one of the best institute I have ever came through…..studies r just fun at UWSB- Asish Ray

Atri roy

United We Stand.. Divide We Fall… Its all UNITED here in Unitedworld School Of Business! The ultimate learning platform to gain knowledge, to know yourself, understand the current business scenario.. The main things which distinguish Unitedworld from other B-Schools are the faculties with their constant guidance, monitoring, personal development and the campus with a real feel of corporate world…. Another important focus is towards the SIP Exposure that the students get here to have a real field in the corporate sector in good companies.. there is a constant improvement of students towards the skills set that will ultimately make them a true corporate person!….. Life at UWSB is fun with learning with lots of games, cultural programs, industry visits, guest lectures, club activities and so on.- Atri Roy

Debangsu Bose

Unitedworld is truly united !!! the best thing about thi college is that the atmoshere in which we are teach in clasre ahead room it makes us far more ahead in corporate sector. the faculty, staff and every other individual is very helpfull…and the last but not the least you can enjoy yourself as most with different club activity… UWSB – is best in it’s own kind !!!- Debangshu Bose

Durba Chatterjee

Its an amazing part of my life..its just not a b-skul for me but a place that changed my life for the good in every way….the faculties are people every1 should meet coz they are treasures,,,they really are! Its the place were there is happiness and sorrows…and people r there by you in both times… I always want a great future for UWSB and its family…- Durba Chatterjee

Siddharth Agrahari

This is one of the premiere B school in India , where students get an ample opportunity,as well as the faculties here are very helpful and prepared the students; according to corporate scenario. In another word, UWSB is the gateway to step into a corporate world. At last, I am very much thankful to this institution who has given me opportunity to proved myself and given me strengthening to face the corporate Scenario.- Siddharth Agrahari

Prabar Rakshit

I am really thankful to Unitedworld School of Business. It has given the opportunities and ample scope to prove ourselves. Not only that they have guided us in a right way and today I am proudly placed in Timesjob.- Prabar Rakshit

Tamashree Sutradhar

I am thankful to uwsb. It has helped and guided me in every aspects. This college has given me the opportunies to learn practical things by applying theoretical knowledge. I am really thankful to all the faculties.- Tamashree Sutradhar

Priyanka Bhowmik

It is one of the best B-school in India which is providing us some good faculties. Its also giving us many opportunities to prove ourselves. All the faculty members are very helpful & encouraging,- Priyanka Bhowmik

Shruti Jain

I am very thankful to Unitedworld School of Business. It has given me various opportunities and helped me through various ways. The corporate exposure and the industry interaction helped me alot. Today i am proud to be placed in PwC.- Shruti Jain

Jinia Biswas

United World School Of Business, Kolkata is the right place study management.Professors are excellent and so is the infrastructure of the campus. The library consists of very useful books and the entire campus is wi-fi enabled. Knowledge is not only gained through books but also through practical applications. Summer and winter internships for two months at top companies are really helpful for practical knowledge. Placements are very good with companies like ITC,Parle, PwC, Deloitte,Kotak Mahindra Bank, Kotak Securities, HUL,CRISL,ICRA placing students every year from our campus- Jinia Biswas

Sourav Tibrewal

Unitedworld is a B-School which provides a quality education. It is primarily due to good understanding and secondarily due to world class faculty members. We have a parent-child relationship with the faculties who really help us at every stage of life.. I am Thankful to be a Student of Unitedworld School Of Business. I am really blessed.- Sourav Tibrewal

Kaushik Das

One of the best institutes in the management field, providing the best knowledge one needs in the present economic scenario and helps you to prepare for the updated market- Kaushik Das

Mugdha Chakraborty

This is one of best B-schools in India. The faculties here are very much helpful and guide its students for a better corporate world- Mugdha Chakraborty

Sushmita Mukherjee

The name of the college is very apt. There is always a “United” bonding between the faculty members and the students. Joining Unitedworld School Of Business is one of the best things that could have happened to me. With utmost guidance under the faculty members, today I am placed with Samsung India- Sushmita Mukherjee

Nilesh Saha

Its been an unforgettable journey with the college, faculties, staffs and friends and to be a part of United World Family. The environment and the faculties made us realize the institution as our second home. Also, it provides lots of scope and opportunities to prove ourselves and to realize about our potentials which as a overall helped me successfully to be placed in PwC. Finally, a big Thank You to United World School Of Business, in short UWSB- Nilesh Saha

Case Study: How McDonald’s Canada built trust and reputation with the help of social media



As described by Marketing magazine, being one of the country’s largest fast food chains, McDonald’s Canada was convinced there were certain myths and misconceptions surrounding its packaging, product launches, the quality of its food and the way in which that food was prepared. Research found that a lot of these myths were seeded and growing within the social space. For that reason McDonald’s decided to direct a bold campaign to face these misconceptions head on and use transparency to put any negative rumours to rest. As Karin Campbell, senior manager of external communications at McDonald’s Canada explained to Ad Age: “We certainly could see pervasive myths out there, so we decided to take on those myths head on and just clarify some of the info by developing a platform.”

“Our Food. Your Questions.” launched in the spring of 2012 with a YouTube video directing visitors to a dedicated website where they could submit questions about the brand by logging in through their Twitter or Facebook account. The questions on the site range from conspiracy theories about food additives, to why the food looks so different from their advertising. And not only tough questions like: “How is it that a McDonald’s burger does not rot?” or “Does your Egg McMuffin use real eggs? They look too perfect,” have been answered. McDonald’s has also released a series of videos that have gone viral. One of the most memorable and talked about clips, as stated in Marketing magazine, features Hope Bagozzi, creative and national marketing director at McDonald’s Canada, explaining why a hamburger looks different in advertising than it does when purchased from the restaurant and to date it has attracted more than eight million views on YouTube.

ven though McDonald’s had a fairly strong social media presence before “Our Food. Your Questions.” through its Twitter and Facebook accounts, Marketing magazine outlined that the project was positioned as a responsive rather than proactive approach. A few months later in August, the company promoted the digital project with a four-week “offline” advertising campaign that included a 30-second television commercial, wild postings, video projections on buildings and transit dominations in key markets across Canada.

Results: 20,000 questions answered

By April 2013 the chain had answered 20,000 questions. The “Our Food.Your Questions” part of McDonald’s website had gathered more than two million hits. McDonald’s said visitors are spending an average of four and a half minutes engaging with the site and reading approximately 12 questions.

MBA examination : Calender 2014-15


MBA admission season 2014- 15 has already started. Schedules of major MBA entrance examinations like MAT/ CAT/ XAT/NMAT etc have been declared. There are about more than 4,000 MBA colleges in India and in order to secure seats in top MBA colleges, students have to appear for any one of the national level entrance examinations.
Below is the details of all the MBA entrance examinations . One will get all the important dates for MBA entrance examinations, last date to register, last date to fill up the form.

Name of the Exam
and Pattern Mode of test Last date to register Examination date
Online September 30, 2014 November
16 & 22, 2014
XAT Written Not Available January 4, 2015
Online August 25, 2014 (First Test) September 25 – 29, 2014
Online & written January 18, 2014
(for Online registration) September 7, 2014 (written test);
September 13, 2014 onwards (Online test)
Online September 24, 2014 October 7, 2014 to December 20, 2014
Written August 20, 2014 November 24, 2013 (Sunday)
SNAP Written Not Available Not Available
Written Submission date closed August 3, 2014
Online & written Submission date closed August 6, 2014
IRMA Written Not Available Not Available
Online December 15, 2013 December 16, 2013 – January 7, 2014
MICAT Not Available Not Available Not Available
TISS NET Online Not Available Not Available
MH-CET Written Not Available Not Available



CAT / XAT/ MAT examination dates will be declared soon. And if we go by the last year’s date, then CAT examination will be held on October- November and XAT on January. Since the students have limited time in their hand this is the best time, to start preparation for the national level entrance examination. In order to score well, most of the students have joined coaching classes for MAT/ CAT examinations or purchased some study materials in order to start their preparation. Apart from the study materials and coaching centers, one can also start preparing online. There are certain online resources through which one can prepare oneself for the exams.


• Facebook : Facebook is the most preferred site by the youngsters. So if a student search MBA preparation, MBA materials etc on the search bar, he will get numerous sites and informations which one can utilize. Students will get numerous pages and groups specially dedicated to MBA preparation like they can get one group especially for Logical reasoning or verbal ability. They can solve the tricky questions which will ultimately help them in their exams. Students as well as teachers also share valuable tips in these groups for the students benefits. Facebook is a great source for the preparation of national level entrance exams.


• Testfunda : It is a site where students will get materials to study as well as to practice for CAT/MAT/ XAT exam


• Mingle Box: It provides E- cat material where students can utilize those materials as well as can take mock tests which will increase the confidence level of the students. Apart from this students can also download CAT e books for free.

• Students can select any section like quantitative techniques, verbal ability , Data Interpretation etc and can start practicing.

• Cat learn It provides sample question papers which provides aid to the students to crack CAT. It also provides suggestions as well as tips to the students so that they can easily crack CAT. It also provides previous years question papers which one can solve and it will also give an idea how one should start practicing for a national level entrance exam.

PGDM college in Gujarat


There are thousands number of MBA colleges in Gujarat, but selecting the right PGDM college in Gujarat can be a difficult task for a student. A student before taking admission in any good colleges should put importance on certain factors like quality education, proper facilities, faculties, accreditation as well as placements. Most of the PGDM colleges in Gujarat fulfill all these criterias and students get all the facilities that they generally look for in a college. Reputed PGDM colleges generally provide


• Proper facilities
Most of the colleges have proper infrastructure and they provide facilities which are upto the mark. Wifi enabled classrooms, campus, cafeteria all these are provided by most of the colleges in Gujarat.

quality image1

• Quality education
Colleges provide quality education that helps the students to acquire good amount of knowledge and excel in their careers. PGDM degree is mainly a professional degree which helps the students to develop necessary skills that are required in a corporate world.


• Faculties
Since most of the students put emphasis on the knowledge factor as well as on education part, faculties play an important role. Faculties mostly belong from eminent institutes like IIM, IIT etc who act as mentors to the students and guide the students in an effective way.


• Accreditation
Accreditation plays an important part, a student before applying must find out which institutions are affiliated to which Universities, whether they are UGC approved or AICTE approved. Accordingly they should take their decisions.


• Placement Details
In order to find out which are the colleges that provide placements in leading brands , one should always do some research and can contact with the alumni to find out the placement records o the college.

Top PGDM colleges in Gujarat generally provides all these facilities in order to fulfill the desire of a student.

Tejas Shah has received certificate of appreciation from Star Health and Allied Insurance Company

Tejas Shah 1

Tejas Shah has received Certificate of Appreciation from Star Health and Allied Insurance Company Limited after completion of his Summer Internship Program.


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