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Reetesh Aagarwal received the best trainee award from Sharekhan

Reetesh Agarwal ,PGDM Student of Unitedworld School of Business has received the BEST TRAINEE award on all over India basis for the year 2014 from Sharekhan while doing Internship.




When an MBA sits for the campus recruitment the first thing that a recruiter notices is the resume of the student because it is from the resume that the recruiter will understand the background of the student, skills and abilities of the student. It is always important to create a good impression and if one wants to create a good impression then he or she needs to make a resume which creates a good impression.
The resume needs to have a proper description as of why one has pursued MBA. One should mention the scores of CAT/MAT etc because it shows your ability as a MBA student. One should also mention the internship details and your learning during your summer internship program. Recruiters generally absorb those people who possess certain qualities like business management knowledge, communication skills, quantitative skills, ability to apply theoretical knowledge in practical field. Your resume should demonstrate that you possess all those qualities that generally a recruiter looks for. One should mention your educational details and should explain how it has helped him to achieve his goals. If a student has work experience then he or she should mention that, because it adds an extra importance. Your resume should be such so that one can understand about your future planning.
Keep some space where you can mention about your achievements where you can mention what you have achieved. One needs to show the past experiences where he or she has achieved something that has helped to achieve his goal.
Resume format
The top of the resume should consists of
• Name
• Email address
• Phone Number
The next part , it should include
• Name of the company you worked for
• Location of the job
• Job title
• Your roles and achievements
After that one needs to mention the educational details and lastly the personal details. Apart from all these , there are certain things one needs to follow, one should use bullets, one should make sure that the content of the resume should matches one’s career goal. A good resume should not be more than two pages and it should be precise and brief which will help the recruiters to understand who is the right candidate for his organization.

Experience of Summer Internship- Century Ply


Name : Adarsh Mohta
Name of the company : Century Ply
Summer Internship is an amazing journey to learn and understand the practicality of the market senviroment. It strengthens your confidence and helps you to adapt to the critical conditions of the corporate scenario.I believe its very important and utterly useful for a strong base on which the future resides. It all started with working on a National project of CENTURY PLY, HALLA BOL.I assisted Mr.Sushant Singh on this and looked after the vendors & their outlets of EASTERN INDIA (Kolkata,Ranchi,Patna,Siliguri,Guwahati etc). This project was all about increasing the retail visibility of CENTURY PLY following the Below The Line (BTL) standards. Keeping a track on the dealers and revising the RV plans for each shop was the prime motive. Under the assistance of Mr.Singh I have been high-lightened about the do’s & don’ts of the RV Marketing. Mine was basically a DESK-JOB , improvising & assisting my seniors in CENTURY PLY was the prime function.It helped me a lot to learn and understand the concepts of marketing. Talking to vendors/dealers and managing their necessities for RV was also looked by me till some extent. With the guidance of MR.AMIT GOPE, I then prepared a questionnaire of 8 vital questions for the related market survey. Which helped to ascertain the visibility criteria of CENTURY PLY among the dealers, their choice & preferences for and beyond CENTURY.It also high-lightens the satisfaction level of the dealers. Towards the end of my internship was the most challenging task, it was to carry out the survey in the market. It is not an easy job for sure but then the work has to be done & the show needs to proceed. With the repetitive help & guidance from MR.GOPE I carried out the survey among 50 odd dealers of CENTURY PLY in and around KOLKATA. The experience was amazing and helped me understand many aspects of the marketing tactics.I believe this internship would help me a lot once i start my career after college.

Experience of Summer internship programme- IDFC Mutual fund


Name : Asish Ray
Name of the company : IDFC Mutual fund

I was working with IDFC Mutual Fund in my summer internship. My interaction with my project guide was in a corporate manner. He was helpful in every aspect and made us understood any such problem we faced in this two months of our internship.
My clients were the bank officials of the Axis Bank branches in North Kolkata. I had to visit the Branch Manager, Relationship Managers, FDOs, etc. They were busy but were generous enough to know about me, ask about the mutual fund schemes which were handled by me and the role I was playing in the company.
My work was to collect SIPs (Systematic Investment Plan) from the bank branches I was allotted by convincing the bank officials to suggest their customers to enrol with our mutual fund.
I learnt that what marketing actually means and how people actually manage this. I came to know about a new area of banking (i.e. Mutual Funds) as it is a vital distribution channel for mutual funds and how to co-operate in an office environment.
Overall it was a learning experience which will help me in my coming future.



Today majority of the students are preparing for their CAT examination but most of them are confused which books to refer. CAT examination has been taking place over years and it is becoming much tougher and tricky. When it comes to books which a student needs for preparation, reference books for CAT or MAT are very less. Since books are available less in the market, most of the students prefer to join tuition classes for the preparation of CAT/ MAT.
Any reference book should help the students to develop basic concepts, tricks how to solve complex questions as well as strategies how to complete the paper on time which is the most important factor for a student. A reference material should provide the students enough practice so that they can solve complex problems easily. A reference guide can be considered as a credible guide only if it helps the students to manage and solve tough questions. There are some well known books which a student can refer for their preparation.
• Simple and easy to understand – How to Prepare for Quantitative Aptitude for the CAT Common Admission Test- by Arun Sharma
• For advanced – The Pearson Guide To Quantitative Aptitude And Data Interpretation For The CAT by Nishit Sinha,
• For advanced and more practice – Quantum CAT: Quantitative Aptitude Common Admission Test for Admission Into IIMs by Sarvesh K Verma.
• For tips and shortcuts – Quantitative Aptitude For Competitive Examinations Tips, Techniques, And Short-cut Methods by Guha Abhijit
• A Good book for LR – How to Prepare for Logical Reasoning for the CAT Common Admission Test by Arun Sharma
• A Good book for VA – How to Prepare for Verbal Ability and Reading Comprehension for the CAT Common Admission Test by Meenakshi Upadhyay.
• A Communicative Grammar of English By: Geoffrey Leech.
Apart from quantitative techniques , Verbal ability, data interpretation, Logical reasoning an MBA aspirant needs to have enough knowledge about the business world. They also need to have be aware of the recent happenings that are taking place around the globe They can refer to certain magazines like
• Business Line by The Hindu Group
• Business Today by India Today Group
• BusinessWorld
Apart from the magazines, business newspapers are the best source for the business news, students can go through the newspapers like
• The Hindu
• Economics Times
• The Statesman

The above are the list of important books as well as the newspapers and magazines which an MBA aspirant should go through if he or she wants to get into a renowned business school.

Experience in Summer Internship programme:


Name : Debangshu Bose
Name of the company: J.M Financial

I am very much thankful to entire UWSB for a giving the opportunity for summer training project (SIP). I worked with JM Financial Services Ltd as a summer intern. JM as a company is very employee friendly. It is basically an advisory firm. The two months training at JM gave a lot of confidence, my attitude got changed and I got more and more industry ready. My survey topic was “Risk appetite of the investors & most effective business equity model in today’s business scenario in FY 2013-14” in Calcutta. As a fresher it was very difficult for me to fix appointment with HNI client and get their point of view and their response. My best at JM was on 30th may, the last day of my SIP experience, when I get the chance to talk Mr. Gautam Shah (MBA, CMT, CFTe, MSTA). He is very renowned personality in this sector. He frequently comes at CNBC, ET Now. He told us many thing about this sector, how somebody can survive in this sector. It was undoubtedly my best day at JM. Thank you UWSB once again.

Case study : Domino’s Pizza SMS Marketing Case Study


Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. The Domino’s Pizza Franchise at UNC-Charlotte is an Ez Texting client.

Domino’s Pizza SMS Marketing Case StudyWhere They Started:
Ryan Swanson is the Area Director for Prairie Pizza, a Domino’s franchise in Charlotte, North Carolina. Located near University of North Carolina at Charlotte’s campus the franchise primarily serves the 25,000 enrolled students. Mr. Swanson relies on data to make decisions so the first thing the franchise did was conduct focus groups to identify the best way to reach as many students as possible. Group after group revealed that Facebook was the place to engage. Mr. Swanson identified a target audience of “students who like pizza, who are price driven, and those whose loyalty to another pizzeria could be swayed. His goal was to attract every one of those students to the franchise’s Facebook group, where he promoted offers to interested students. Mr. Swanson saw the school’s basketball arena as the place to promote his Facebook group. Each game attracts over 3,000 students as the 49ers are the most popular team at the school.

Mr. Swanson’s franchise has successfully used Ez Texting to market to students since 2009. In early 2011, he realized that text messaging was the perfect way to promote his Facebook Group, and most importantly, sell more pizza.

What They Did:
Mr. Swanson had previously advertised the franchise’s web address, which redirected to the Facebook group, on the big screen and other displays at the basketball arena. The arena’s announcer read the advertisement while it was displayed. The spots typically lasted between 30 to 60 seconds. The problem with this approach, according to Mr. Swanson was that “most students are not going to jot down a website during a basketball game.” While many students have smartphones, he felt that they were unlikely to spend a couple of minutes during a basketball game to visit the Facebook group. “But,” he says, “taking a couple of seconds to send and receive a text with the URL of the group makes sense.” After the game ended they could then review the text and visit the Facebook group on their smartphone or using a computer.

Mr. Swanson now had a plan to market his Facebook group, grow his SMS marketing list, and do so in a way that was measurable. To kick things off he created a new ad for the arena displays offering a free pizza to anyone who texted 49ER to 313131, Ez Texting’s Short Code. They received the following response:

To get FREE pizza join our facebook group at once you join post a message (I GOT A TEXT) & you will get FREE pizza code Reply STOP 49ER 2 Optout

This ad, clearly a loss leader, was meant to prove the concept. Roughly 10% of the 3,000 students attending the game texted in within a few minutes – and another 5% did so by the end of the night – resulting in nearly 600 opt-ins. Approximately 350 students had joined the Facebook group by the morning. Nearly all of them redeemed the offer. The response to the advertisement confirmed Mr. Swanson’s hypothesis that texting would be dramatically more effective at driving conversions than simply displaying a URL. Mr. Swanson revised his creative for
subsequent games, offering deals like discounted pizzas. Every time he ran an ad he saw 100 to 200 opt-ins, nearly all of whom also joined the Facebook group to get the deal.

By the end of the semester the Facebook group had collected nearly 2,000 fans. They had also added over 850 students to their SMS marketing list. Being a member of the Facebook group entitles students to a discounted menu; being a member of the SMS marketing list is even better. Mr. Swanson sent marketing blasts through the semester like the following:

49er Fans get 50% OFF ALL MENU PRICE PIZZAS & Bread Sides All day TODAY for playoffs! Coupon Code (FACE50).Call us at ——-

Coupon codes allow Mr. Swanson to measure the effectiveness of his SMS marketing campaigns – and each campaign has seen redemption rates between 20 and 25%. That particular message reached roughly 500 or so students, resulting in 125 additional orders. The cost of sending the message using Ez Texting was about $25 dollars. Over the course of the entire semester, the franchise spent $125 dollars on SMS marketing, resulting in several hundred orders.

Why SMS Marketing Worked
“The sales at the store,” Mr. Swanson says, “when we send text messages, or [use them to] drive people to Facebook, are unprecedented.”

SMS Marketing was the perfect way to accomplish Mr. Swanson’s two goals: growing the franchise’s Facebook group and selling more pizza. He had identified the perfect place to reach students – the arena – and the place he wanted to send them – his Facebook group – but it took text messaging to get them there.

In the fall, when students return to campus Mr. Swanson plans to continue sending campaigns to his nearly 1,000 member text message marketing list. As soon as the basketball season begins he expects to grow that list.


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