Communication plays a vital role for success in the workplace. It deals with customers or vendors and the co-workers of the company. The most common ways to communicate are spoken words, visual images, written words and body languages etc.

Communication is interchanging the information, ideas and attitudes from one person to others. Communication is the process of meaningful interaction among human beings. By one changing the word order in a sentence, you can change its meaning, and make it meaningless.

Example

•      I eat rice only.
•      I only eat rice.

So, we say that the communication is the nerve center of business now-a-days. Several surveys conducted among people who have success in their professions and have indicated that communication skills are more required for job success than subjects taken for study. Most important thing is that communication makes sense of technology and to manage all the things. For example, today’s world new software are used but to explain with the workers new computer program or software communication is compulsory even computers can perform regular tasks, jobs like responding to customers’ needs and wants require a high range of communication skills. The pros of better communication skills is that increase the awareness of organizational goals and teamwork, built the sycophant relationships within the employer-employee, resolve conflicts  between co-workers, improved  the performance of the organization and it helps to stronger link between managers and external audience such as customers, bankers, government, media, and suppliers to a better break the ice.

The good communication has lots of pros but lack of communication in the workplace does create conflicts. Develop communication skills need to be focused on future problem solving rather than getting stuck in proving a conviction for past problems. Someone said that the winners of arguments never always win, because consistent losers never forget that. So it’s important to have communication skills but side by side it reminds that communication skills are used for the outputs of the organization, not for enemies seeking revenge.

There are two forms of communication in an organization. One is oral form and another is in written form.

Oral forms

• Telephonic Talk
• Seminars
• Meetings
• Face to face interaction
• Instructions
• Interviews (employment/press)
• Presentations
• Video conferences
• Group discussion

Written Forms

• Letters
• E-mails
• Faxes
• Notices
• Newsletters
• Reports
• Proposals
• Research papers
• Brochures
• Manuals
• In-house journals

The oral communication is very much in use at the organization. The most important thing is to remain professional rather than any communicating method used in the workplace. Given the chance to speak to everyone and don’t take part in workplace gossip. The best way you are able to give your thoughts and ideas, will make you a good communicator.

When it comes to talk about the communication skills it is always in the upward direction. The more you practice by interacting with others, the better you do and the better you are at communicating, it will be easier to do your job and work with the others in making the work more enjoyable, and become a more successful employee, be a bullish (confident and optimal) person.

Key Words

• Communication
• Workplace
• Employees
• Technology
• Teamwork

Apurba Bhatta
United World School of Business
PGDM, 1st year

“A single arrow is easily broken, but not ten in a bundle.”

The term TEAM BUILDING reminds me of the example of Pokémon where a person often says that Pokémon player’s success is determined by three things: Team Building, their luck, and their ability to battle against others force. Team Building gets stronger when some motivating factors are attached to it. Every individual has a certain belief that they must feel motivated to perform the best in their work place. When every member of the group with similar attitudes, interest and taste come together to work for a same objective, a team is formed and for the functioning of the team, every individual has to contribute equally and performs level best to meet the team targets, and will achieve success, then strong team building is formed.

When we talk about the team building then it is viable to mention the example of Indian Force who sacrifices their life for their country. This becomes possible when the team works altogether with a strong motive that they will protect their country anyhow. From the business perspective, team building can be of two types – internal and external.

An internal team is formed within the employees informally when their personal desires and wants matches with others. On the other side external formation of team building it represents that a team is formed under one head for specific projects within the company.

In some of the workplace due to some factor team building is under vine. For example, if the members of the team which have assigned to any specific project by the organization are concerned about the diversity among them, jealousy with other colleagues due to their promotion then proper team building can’t be formed. Strong team building can be seen in various places in various forms such as how doctors with his/her assistants operate the patient in Operation theater and the operation gets successful due to strong team building.

So, if anyone wants to understand team building then they must be aware of the story of jute where it has been shown how a single stick can be broken by anyone but if it is in a bundle then no one can break it. The same thing should be applied when someone is forming a team for getting any work done successfully as we now know that “Talent wins games, but teamwork and intelligence wins championships.”

Sudeshna Deb
PGDM 2nd year
2012 – 2014

The oxford dictionary defines the word poaching as illegally hunting or catching on land that is not one’s own or in contravention of official protection. Today, poaching has become a global issue. Illegal killing of animals has increased to great extent these days. This is called as animal poaching. Animals fur or ivory are very valuable and so this rise to poaching. Leatherback Turtle, Tiger, Polar bear, Pacific Walrus, Magellanic Penguin, Blue fin Tuna, Mountain Gorilla, Monarch Butterfly, Giant Panda, Javan Rhinoceros are the 10 most threatened and endangered species. Rhino horn is considered to be an important ingredient for making medicines but this is a wrong assumption. Rhino horn and chewing on your fingernails has the same medicinal effect. In South Africa near about 668 rhinos were poached in the year 2012.  Animals were being poached at a rate of 2 per day in the first half of 2013.

For over 400,000 years human beings and their ancestors have hunted. From historical aspect hunting has played an important role in leadership, forming new communities, using tool, developing language. Animal products such as hide ivory horn teeth and bone are sold to dealers who make clothes, jewellery and other materials from them. It has been found that animals are poached for game meat in the societies of America and Latin America. In Congo, monkey meat is sold in the open market and in North America white tailed deer is hunted for food. Different methods of poaching are by using snare wire, spears and dogs, trap nets, pitfalls, arrows and bows.

While poaching has various effects, its most direct impact is extinction, which is Country basis or globally. Spread of disease, in animals as well as in human beings is also due to Poaching only. The outbreak of Anthrax in early 2000 was associated with the people eating or transporting infected animals from Queen Elizabeth National Park in Uganda. The act of poaching has become a serious problem and also a criminal act. Its effect will be felt for next coming centuries and if some are still alive then they could be found only at Zoo.

Sudeshna Deb
PGDM 2nd year
2012 – 2014

India got independence in 1947 and still we are fighting for basic needs such as roti, kapda, makan …oh sorry the basic needs have changed in to roti , kapda , makan , sanitation,  education and health care. Our thought has been crossed 66 years of independence, but we are still among the developing nations of the world. We simply don’t have a proper mechanism to get the best person for the most responsible jobs in the country especially in the political arena. The lack of money leads to a lot of problems, many could not get into good colleges and good jobs. We need to get rich and fast.  Yes, there is a lot of talk about India being a young nation and on the power of youth. However, youth power is the biggest legend going around India right now. Of course they can spend a considerable amount of money in buying a hell lot of Sim cards, fizzy drinks, sneakers, fast foods to keep many MNCs in business. But we don’t have the power to change things. Can the youth get a new college setup?

Commercialization of education has become prevalent nowadays, however when it comes to education, a sense of ethics and quality is needed. According to the Hindu mythology the deity of education is Goddess Saraswati, but women still in this century are prohibited against getting an education. Gang rapes, female foeticides, eve-teasing, early marriages are growing like a computer virus and eating up our society.  Potholed roads, poor conditions in the government schools and poor health care are very common examples. The media buys into pointless debate and discussions and spend valuable hours by talking and discussing on those stuffs. By doing so it gives legitimacy to the whole exercise.

Why don’t they have a passionate debate about how fast they will build roads, colleges, bridges and power plants? Our sins are increasing by leaps and bounds and someday this pot of sin will explode and by that time it will be too late.

Sudeshna Deb
PGDM 2nd year
2012-2014

The money that’s attain able and hoarded by dishonest and unfair means that and unbroken secretly to evade taxes is named black-money. It becomes black as a result of no taxes are a unit paid thereon. No tax area unit paid thereon as a result of it’s attained by dishonest and unfair means that. Cash turned to be black if the taxes due on it area unit evaded. The huge quantity of black cash in our country has created a similar economy.

Continuing generation and accumulation of black cash poses a grave threat to our economy and is probably going to threaten the terrible security and survival of the country. It is the supply and at a similar times reason behind graft, corruption and therefore the dishonorable of social and ethical values. There are varying factors to blame for the existence, origin and the flourishing state of the parallel economy of black cash. It originates with the mix of cash and power. With black cash anyone may be bought or bribed, essential commodities may be preserved and hoarded, healthy competition may be driven out and honest men and public servants may be blackmailed.

Some measure may be suggested for restricting the generation and extend of parallel economy of black money.

• Lowering of tax rates so that tax illusion becomes unnecessary. Tendency to avoid tax creeps in when tax rates are high.
• Leaders and persons in a position should folder a return of their assets and incomes which should be subjected to scrutiny by a special agency created for this purpose.
• Controls, permits, and licenses should be reduced to a minimum. It’s needed they should be made available without under the table payments.
• Wanchoo committee recommended agriculture income should also be subjected to income tax as other incomes.
• Govt. Should subsidies election expenditure of political.
• It’s important to registration fees in relation to property and other real estate should be lowered.
• All laws of taxes should be revised so as to eliminate get-outs.
• If possible Heavy capital gains tax should be lowered.
• Punishment must be given to those who are dealing with black-marketing, profiteering, and smuggling.

Apurba Bhatta

(United world school of business)

MBA programs with a finance specialization are ordered as to focus on integrating finance knowledge with business skills. But it is necessary to have this balance in teaching as it is being a master of all things, financing is not enough to be a world-class leader. Why MBA with finance that has been discussed below:

• Financial manager’s area is those that concerned with developing and overseeing the implementation of the money strategy for an organization. They conjointly build choices and have interaction in strategic designing and business development activities.
• An MBA in Finance prepares people to look into this vital role at intervals of a company. Consequently, if you shoot for to become a company’s financial manager, then that will be a superb reason why MBA finance courses would be terribly appropriate for them.
• Furthermore, several corporations like better to rent candidates with MBA degrees to fill their higher management roles, thus associate MBA in Finance definitely assist you get a higher job with more responsibility and better earnings.
• Another vital reason why MBA Finance degrees are for students because it’s simply can become familiar with basic business principles like accounting, industrial and finance banking, market research, and economic science that area unit essential to the operation of around any industrial enterprise.
• Those who have obtained an associate MBA in Finance conjointly report that doing this helped them feel a lot of assured. This was good for them as each once interviewing within the finance connected job market, further as after they were moon-faced with an extremely competitive and apace dynamic business atmosphere at intervals their geographic point.
• Basically, obtaining an associate MBA in Finance is smart as it will assist you to broaden your job opportunities and provides with a lot of advanced levels at a company or can facilitate additional your career together with the current leader. It can even be a help if you ultimately wish to start out of own business.

Careers In master’s degree Finance

Multinational and Asian nation corporations have shown an amazing growth within the last twenty years and thousands of corporations in India, with a result of powerful competition, also has seen same among these corporations. So as to remain prior to the competitors, the finance skilled area has a high demand to set up monetary strategy for corporations.

Finance job is taken into account mutually of the money making jobs and once you get employment in any financial institution like a bank, then you have got probabilities of obtaining promoted to higher positions with the smart remuneration package, all these depends on your performance and talent. Choosing a right institute for your master’s degree is extremely vital as a result of most of the businesses in Asian nation and abroad rent professionals on the idea of their expertise, benefit and rank of institute attended, therefore forever try and get admission in one amongst the highest master’s degree faculties in Asian nation or abroad.

Apurba Bhatta
United world school of business
PGDM, 1st year

The term Electronic Commerce can be used for any type of business, commercial transaction which includes transferring information over the internet. It covers a wide range of business types starting from retail sites based on consumers, with the help of auction or music sites, to business trading goods and services between different corporations. It allows consumers to exchange goods and services electronically overcoming the barriers of time and distance. In the context of both business to business and business to consumer E-Commerce is expanding every day. It is growing rapidly over the last 5 years and it has been assumed to continue this rate of growth or more in the near future too.

The borders in between conventional and electronic commerce will be increasingly hazy due to shift of business operations towards the internet. Fashion Retail and Grocery retailing of the retail industry have caught on to the bandwagon. They have begun to put forward E-trading or Online Shopping. During the period of 1990 companies used to set up websites but have a little understanding regarding commerce and consumer behavior. Companies have realized the importance and need of E commerce strategy in a separate manner but as a part of the whole Retail Strategy. Retail strategy includes framing plans for the increase in the growth of business keeping in view the new and updated current trends in the market, opportunities and threats and builds a strategic which will help companies to deal with all external factors and reach its goals. The strategy also includes identification of markets to be in, making portfolio of product and bandwidth coupled with positioning of brand, different elements of brand visibility etc.

The dynamics of the various elements that contribute to business are totally different when we define E commerce strategies for business. Focus on the customer is the sole factor which is common. The platform provided by E commerce has helped in devising methods to reach virtual customer and build relationship. E-Commerce provides detailed information of any product and even all technical information also to the customers which traditional sales channel didn’t used to offer. E-Commerce defines sales transaction, payment of third party, customer service, financial transaction, etc. it has been noticed that selling intangible products and technical products is easier through E commerce than that those products which need more interaction for gaining more information of the product. E-Commerce Strategies and plans are supposed to be different for companies that are purely engaged in selling through internet to that of already established retail companies who offers online shopping as well as the traditional shopping too. Due to differences between traditional shopping experiences and back end operations being different from virtual and instantaneous online shopping, companies now need to come up with a new distinct sales strategy for traditional and electronic commerce trading channel as well.

                                     Sudeshna Deb
PGDM 2nd Year
(2012- 2014)

In simple word, talent is a capacity for achievement or success and attitude that defines as how you use that talent. So which one is more important? In an IIM more than 100 students get admission in a batch every year and those all are equally talented but at the end of the program someone successfully start career with a good job and someone fail why so? Who fails, does their talent reduce? No, here the term attitude comes. Talent helps you to get a good stage but from there how much you go further that’s depends on your attitude.

A major part of excellence is nothing to do with talent and a course of time when you will go a certain level ability and talent is most useless to posses. It’s what you do with the talent that matters. Beyond the point it is attitude which that counts far more than talent because talent brings an ego and talent not solves any problem beyond a point. There is so many young cricketer who are extremely talented who the moment they face the road block, they do not know what to do because they have never had straggle to succeed, they always use talent to succeed. Vinod Kambli is the example, when he faces the bounce ball 1st in Bombay he was 22 years old. Do you know what he do? He did not play test match after that. It was his last test match at 22 years old for just did not know how to play bouncing boll because talent has solved for him before.

Sachin Tendulkar played 55 days contentiously when he was 14 years old. He played two hours take a rest and again played 2 hour. He facing lots of injuries, stay away from good form, but never give up. He fall down and again bounce back and still now also he is playing like an 18 years old boy and it is his attitude

There is some company who before recruiting you, they will see your career record and if you never failed they will not pick you. Do you know why? They pick people who fail and bounce back and here attitude comes out.

What is excellence being in top 10% in your profession? In top, 10% are equally talented and so where is your USP? What you do with the talent that counts.

Successful people have some good attitude traits like – An attitude to look the situation from multiple dimensions, An attitude to never give up, An attitude to continuously identifying their mistakes and findings way to improve it, An attitude to be a part of solution instead of a complaining attitude, An attitude to find things in every human beings, An attitude to love and respect, An attitude to find opportunity in success, An attitude to have faith in oneself and in GOD, An attitude to believe in something creative, and An attitude of introspecting etc…

No matter how much talented you are and if you are less talented it’s not your fault but with a positive attitude you can achieve what you want.

“If someone is very talented, but no attitude, it’s of no use. But an averagely talented person with nice attitude can prove extra ordinary”-Unknown Quote

Joy Saha
PGDM 1st year 2012-14
Unitedworld School of Business, Ahmedabad

“A brand is a personification of a product, service, or even entire company”– Robert Blanchard

It has been researched that humans judge in their subconscious mind within the first 90 seconds of viewing environment, person or a product for the first time and color plays the most important role in the assessment of an individual. Therefore, the color of a product is very essential for it becomes a brand. The color symbolizes the identity of the product and also helps in changing the perception of an individual towards that particular product. But it is also important to choose the right color for your product as different colors have different meaning and portrays an image.

Red color symbolizes passion, love, power, excitement, rebel, dominance etc. Coca Cola is one of the most powerful brands which uses the red color to show its dominance in the world market when it comes to the beverage industry.

Green color symbolizes growth, nature, money, trust, etc. Star bucks is one of the world renowned brands which use the color green. It shows about their fair policies and trading of the coffee products. On the other hand Garnier Fruitrics also uses a green color to symbolize strength and growth by the usage of their products for hair.

The purple color symbolizes quality, elegance, vanity luxury, etc. Cadbury uses purple color of its products to show the high quality and also to show elegance involved in using its products.

The yellow color symbolizes happiness, cheerful. Fun, friendly, etc. McDonald’s is one of the powerful brands which use yellow color, as it is also the most visible color during the day. It helps McDonalds to create an identity of being happy with family or friends whenever anyone enters it.

Blue symbolizes trust, royal, progress, etc. social networking sites like Facebook, twitter use blue as their primary color. It is a very serene color and can be compared to calmness, but it is important to use the right shade of the color or the brand may appear cold and unapproachable.

There are some brands like Google, windows and eBay who does not associate themselves with a single color; therefore, they choose three to four colors to represent their brand. It is very important to understand the importance of any individual color before using it in your brand, because color changes the perception of the potential customer about the particular brand.  The color and its tone are chosen keeping in mind the target audience.

Harsh Saini
Unitedworld School of Business, Ahmedabad
(PGDM – 1st yr)

Unitedworld Institute of Design offers a complete Bachelor course in fashion designing, lifestyle and accessory design, product design, interior design, visual communication and graphics with an aim to provide an endless opening to a broader realm of any courses not only in Ahmedabad or Kolkata  but also in India and Internationally. Below will discuss about the programs and their career aspects which are provides by Unitedworld institute of design:

Fashion design:

A fashion designer creates clothing including dresses, pants, suits, skirts, and accessories such as shoes for consumers. One can focus in clothing, jewelry or accessory design and sometimes some of designers work in all three areas. Another area of that is costume design for those who want to create wardrobes for television, theater productions and movie.

A fashion designer’s tasks include:

• Coordinating and directing people who draw and cut patterns and construct samples or finished garments.
• Examining sample clothes on and off models then modifying their styles to attain the desired effects.
• Sketching rough and elaborated drawings of attire or accessories, and writing specifications like color schemes, construction, material varieties and accent necessities.
• Communicating with sales and management executives or with shoppers so as to discuss design concepts.
• Choosing target markets for designs by looking at factors such as gender, age and socioeconomic standards.
• Presenting on fashion shows and reviewing trade magazines so as to assemble info concerning fashion trends and client preferences.
• Identifying materials and production techniques to be used for merchandise

Lifestyle and accessory design:

An accessory designer is usually chargeable for developing, conceptualizing and making styles of jewelry items, hats, handbags, gloves, belts, scarves, shoes or different things which will be accustomed complement consumer goods apparels.

If you’re inventive, curious, and classy and have enough vim to translate your ideas into high fashion accessories, then a career in accent planning could also be your stuff. It’s required Personal Skills:

• Have a nice sense of color and textures.
• Have outstanding inventive expressions.
• Should be cool and be ready to grasp the ideas.
• Outstanding designing skills.
• Knowledge in computer assisted designs.
• Excellent promoting and advertising skills.
• Ready to take the stress and meet the deadlines.
• Accessory designer must have lots of patience and determination to achieve the career.

Product design:

Product designers have a large influence on the function, forms and elegance of the many of the objects we have a tendency to use in our daily lives everything from kettles to telephones to televisions additionally as making way more specialist product, like medical instrumentation.

Product designers work with the several numbers of disciplines which are connected to the product development process. Associated areas of study include: Industrial style, automotive design, Product design technology, Product design innovation, Product design management, Product design engineering, Ergonomics, Furniture design, Product design manufacturing, model creating, and Cabinet production.

 The common tasks of the designer – like interpreting and developing briefs, understanding a client’s business and manufacturing and presenting concepts and tasks in product design is   probably going to include following tasks and functions:

• Developing ideas with a robust plan of however they could be made.
• Modeling, Sketching and prototyping concepts – digitally and physically.
• Choosing totally different materials, their cost and properties.
• Implementing totally different production strategies.
• Working on a strategic level with customer.
• Manage multiple comes with multiple stages, as well as budgeting and cost accounting.
• Teamwork and communication skills.

Interior Design:

Interior designers are artistic, originative and inventive. They need disciplined, skilled and disciplined business people. Interior designers work with clients and different style professionals to develop design solutions. Interior design becomes a key to Success through three things: Artistic and Technical needs, Management Strategies, Interpersonal Communications.

Interior designers should have glorious time and project management talents since they regularly work on quite one project at a time beneath difficult deadlines. Interior designers should perceive business coming up with, and that they got to confidence to sell their concepts to clients to produce informative and persuasive proposals and displays, and maintain sensible shopper relationships.

Visual communication and graphics:

From writing paper to magazines and packaging to the multimedia system, graphic designers have a range of career choices and marketable skills.

Graphic style work is artistic, fast and on-demand by most businesses is ready to assist you enter this growing field additionally to style expertise and program understanding, you will gain advanced computers  skills, develop a portfolio and apply job-seeking techniques. This program for you only if you have passion about:

• Inventive and artistic in making in an exceedingly form of mediums.
• Prefer to work in fast, artistic environments.
• Familiar and enjoy to operating with computers and new technologies.
• Loving advertisements and wish to form your art seen.

Visual communications graduates generally pursue careers as graphic artists in firms and personal style studios, advertising and promoting agencies, magazine, newspapers and book publishers, interactive media and web design studios.

    Apurba Bhatta
Unitedworld School of Business
PGDM, 1st year